4 easy online goals to give your brand a boost in 2018


Jan 08, 2018

Welcome to our first blog of the new year.  It’s that time of year where we start to think about goals for our business, this is probably the best time to look at your brand think about how you want to grow it this year.

A new year represents a fresh start and with it comes a whole array of new opportunities and chances to build your brand. Whether your setting yourself new targets or simply planning for the year ahead, now is the time to get motivated. Your business goals could include anything from raising awareness of what brand, improving customer and client experiences or even taking on new employees.

When thinking of upgrading your business, you should also be thinking about upgrading your web presence. We all know that whatever Google serves up when you type in your name or brand is the first impression a person will get. Statistics released last year revealed that over half of all businesses in the UK are now online and if you don’t have a website in 2018, it can seriously hinder your business’s potential for reaching out and engaging new and existing customers. And If you have a website but it is looking dated and not mobile friendly, that could do even more damage to your brand.

Here are four online goals you can achieve with a website:

Studies show that once a consumer has an idea of what they need or want, 72 percent of them go online to find educational material, reviews, and testimonials. A well-designed website will place you ahead of competition and make sure your potential clients and customers don’t go looking elsewhere.

Give people their most valuable asset back…time!

If you’re a shop or business that sells products/services, not only does a website allow customers order anything anytime, day or night, it also lets them do so from the convenience of their own home. At a time when people are constantly looking for ways to save time, make choosing you feel like an easy AND quick decision.as

Grab attention in a crowded market

They say a picture is worth 1000 words, well a video is worth even more. Having a website allows you to communicate with your customers in a variety of different ways including using soundbites and video. Most people take in more information when it is presented to them visually so get creative if you want to boost business.

Control your online destiny.

If you think having a Facebook page or an online directory listing (like Yellow Pages) is enough to promote your business, you’re wrong!

When you use a third-party platform, you are at their mercy. If the platform decides to close your account, change their policies, or has a regular technical crisis, you will lose the ability to connect with your audience. When you run your own website, you’re in control of both the content you produce and the direct relationships you have with the people your business is serving. Super important!

Need help setting up a website for your business? Don’t know where to start?

Our expert team of skilled WordPress designers have a wealth of experience and can create the ideal website to reflect you or your brand. Whether you’re looking for something simple and cost-effective, elaborate and stylish or even a redesign of your current website, we’ll be able to touch. Our past clients include Not3s, Alex Oxlade Chamberlain and HSBC and we’re ready to help you whatever your web needs.