We’ve established a great working relationship with Alex and his management through previous instalments of his website. To carry Alex’s brand forward, we delivered a refreshed and much more refined website.
While news, media and other features were good to have, the team wanted website to hone in even further on Alex’s core brand as a person and a player. Immediately we understood that this needed to be a website with a strong focus on imagery.
The website offers users a seamless experience across all platform. We modified all interactions on the website to give the best experience (not just aesthetically but functionally too). This meant that we had to reduce some animation due to limitations, but by doing so not compromising the quality of the website overall.