Harnaam Kaur is a bold, fierce body activist with a passion for celebrating self-worth by transforming how people see themselves and teaching them to embrace their differences. As a bearded lady herself, Harnaam has been through the difficult times, overcome her personal battles to become a source of inspiration for a multitude of people across the world.
The success of Harnaam’s campaign has seen her featured on platforms such as Glamour Magazine, Teen Vogue, TEDx and Channel 5’s ‘House of Extraordinary People’.
Harnaam required a website that clean, but bold. It needed to reflect her brand image and become the number one spot for everything Harnaam Kaur. We were up for the challenge.
We sought to further understand Harnaam’s brand and define the strategy of which would become the visual pillars of her digital assets.