Our design team conceptualised an interface that allowed for the vibrant brand to be expressed in as much a fun way as possible. We wanted to emphasise the mood of the brand by adding subtle animations and paying close attention to the placement of small visual details, but simultaneously remain mindful of the maturity and brand experience that the clothing company wanted their customers to have an insight to.
We collaborated with the Playdot team to deliver their vision for the website – a platform to propel them to the next level and ultimately would reflect the exciting developments they have from a business perspective.
We developed an eCommerce platform for Playdot Apparel. A feature we included as a result of early discussions was a quick-look feature. This allows users to view details of the product from the product listing page rather than having to click in to the item to see the full details.
This website is integrated with PayPal to manage transactions online. Using the Woocommerce framework, we’ve tailored the shopping experience to reflect the brand ensuring a seamless journey from browsing items to the final checkout.