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    Redesigning my siteA new websiteeCommercePhotographyWordPress development

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    Playdot Apparel

    A fashion and lifestyle brand.

    The Story

    Playdot Apparel is a streetwear and lifestyle brand born in the heart of South London. The clothing label was curated out of the notion of ‘dressing how you feel’, an expression from the owners describing not being able to find what they want in the current fashion market.

    Our Approach

    With a well established relationship with the team at Playdot Apparel, we were asked to build a new platform that hones in on user experience and provides a platform for visitors to engross themselves in the Playdot brand.

    Work Delivered:

    •  User experience design
    •  WordPress development
    •  Responsive Development
    •  Ecommerce

    Design + Brand

    Our design team conceptualised an interface that allowed for the vibrant brand to be expressed in as much a fun way as possible. We wanted to emphasise the mood of the brand by adding subtle animations and paying close attention to the placement of small visual details, but simultaneously remain mindful of the maturity and brand experience that the clothing company wanted their customers to have an insight to.

    We collaborated with the Playdot team to deliver their vision for the website – a platform to propel them to the next level and ultimately would reflect the exciting developments they have from a business perspective.

    A brand that deserves to boast of its colour and the vibrance of its personality.

    A checkout process built for Playdot

    The website is integrated with PayPal to manage transactions online. Using the WooCommerce framework, we’ve tailored the shopping experience to reflect the brand ensuring a seamless journey from browsing items to the final checkout.

    Take a quick-look

    We developed an eCommerce platform for Playdot Apparel. A feature we included as a result of our discovery sessions was a quick-look feature. In essence, this allows users to view details of the product from the product listing page rather than having to click in to the item to see the details at the forefront.

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